Masterclass: Corporate Environmental Responsibility, Customer Relationship Marketing and Sales Management

Update your knowledge on Social/Environmental Responsibility, Customer Relationship Marketing and Sales Management. You will be introduced to how to add value to the customers using the latest tools and applications. Talks are given by professionals working in these fields. 

Note! This masterclass will be recorded. Link to the recording will be shared for everyone who has registered. Recording will be available for two weeks.

Corporate Social Responsibility (CSR) policy builds upon the responsibility of organizations and their value chains for their impacts on people, environment, and society.  CSR affects the whole product/service life cycle and has become key success factor for the companies.

Customer Relationship Marketing (CRM) and new technologies, such as AI, have brought more understanding how to use customer data more effective. With the help of CRM you can identify new target audiences, deliver personalized experiences through customer journey, improve customer satisfaction and add value to the customer.

Sales Management linked to CRM allows you to engage prospects with the right message, at the right time, through targeted campaigns. By focusing on the right leads, sales can prioritize the opportunities that will close deals. This helps sales managers to implement and carry out the best sales techniques, manage sales opportunities and operations, boost productivity, and close deals.

Whom? Anyone interested in the latest trends in business, especially starting entrepreneurs and owners of small businesses who want to understand how to better manage customer relationships and incorporate social responsibility into their businesses. Ideal for people with technical background to get the basis of business.
Price: Free of charge
Date: March 12th, 2024
Time: 13:00 – 15:00 Finnish time (UTC+2)
Where? Online via Teams

What will you learn:

  • How to manage supply chain and product/service life cycle
  • Why recycling has grown to be so important for companies and consumers
  • How to build dialogue between companies, customers and society
  • How to identify new target audiences and market opportunities
  • Ways to monitor and improve customer satisfaction and customer value
  • How to win customers business and provide support and additional services
  • Find out how sales can prioritize the opportunities that will close deals
  • How modern marketing data and tools will help companies to drive business growth

Agenda (Finnish time, UTC+2):

13.00–13.15 Welcome
13.15–13.45 How to balance profit and purpose through ESG? // Reetta Nevala, Honkajoki Oy
13.45–14.15 Building long-lasting bonds through Customer Relationship Marketing // Juho Mäyränpää, Sofia Digital Oy
14.15–14.20 Break 
14.20–14.50 Effective strategies for modern Sales Management // Vesa Perälä, Claned Oy
14.50–15.00 Closing remarks 

Register here!


The talks are approximately 20 minutes after which there is time for questions and discussions.

The session will be hosted by Jorma Pohtola.

Reetta Nevala

Reetta Nevala

Director of the Operations and Business Consulting, Honkajoki Oy

Juho Mäyränpää

Juho Mäyränpää

Sales Director, Sofia Digital Oy

Vesa Perälä

Founder, Claned Oy