Masterclass: Creative and Design Thinking
This masterclass is about understanding and embracing imagination, creative thinking in large enterprises, Startups and SMEs, and public organisations.
Note! We will share the recording for all that have registered. Recording will be available for two weeks.
The masterclass brings together two fundamental themes of innovation; creative and design thinking.
Creativity and creative thinking are some of the 21st century competencies to be developed by individuals and organisations. They are closely linked to problem solving, new innovation development and even quality of life.
Design thinking presents a practical approach to creativity and innovation in design of new products, services and processes which apply human-centered design concepts. It presents new means of looking at value creation which emphasises co-creating services with users and providers and where knowledge exchange is essential.
This masterclass will give participants an introduction to understanding into how creative and design thinking can be applied to new service innovation in an organisation.
Whom? Managers and leaders in innovative, and international companies in Finland and elsewhere
Price: Free of charge
Date: Wednesday 24th April 2024
Time: 13:00 – 15:00 Finnish time (UTC+3)
Where? Online via Teams
What will you learn:
- How does creativity meet strategic design?
- How to use creativity in product design?
- How are creativity and innovation connected?
- About imagination, artistry, and innovation.
- Discussing the topics
Agenda (Finnish time, UTC+3):
13:00–13:15 – Welcome and Introductions // Dr. Jan Henrik Storgårds
13.15–13.45 – Creative and Cultural Industries (CCI) – creativity and innovation for any sector? // Silja Suntola, Project Manager, XAMK
13.45–14.15 – Picture Perfect Collaboration: Enhancing Product Design Through Visual Thinking Strategies // Mainda Kiwelu, Independent Product & Creative Lead
14.15–14.20 – Break
14.20–14.50 – OK…that’s a great innovation. But will anyone care? // Marine Barbaroux, UX Consultant
14.50–15.00 – Summary and Conclusions
Register here!
The talks are approximately 20 minutes after which there is time for questions and discussions.
The session will be hosted by Dr. Jan Storgårds, Academic Programme Leader.
