Blue Ocean Strategy and Shift

The blue ocean strategy clarifies how a corporate can be a market leader and corporate brand developing a new, unknown, and unexplored market or industry. It creates new demand for customers in the market and makes a psychological relationship with them.

Skills you gain

What is the difference between red and blue ocean strategy?

What are the strategic tools to reach the blue ocean for corporate branding?

Why does a company need a blue ocean strategy?

How does a company innovate a value through blue ocean strategic tools?


Shareable Certificate


8 hours

Arup Barua

12,99 €

Add to Cart

Blue Ocean Strategy and Shift

12,99 €

Add to Cart

  • Everyone interested in the topic
  • English

Achieving a certificate

This Micro Course is assessed on the scale Pass/Fail. Receiving a certificate via email requires completing all mandatory activities, and at least 50% of them correctly.

Does this Micro Course interest you? This is what to do!

  1. Click on the Add to Cart button.
  2. Pay for the Course according to the online store instructions.
  3. You’ll receive emails from Edufication. If buying for the first time, please follow the link in order to change your password.
  4. Go to your Edufication Learner Profile and proceed to the Claned learning platform, take the Course within 6 months and enjoy learning new.

About the instructor

Arup Barua

Dr. Arup Barua, certified professional teacher, Doctor of Science in Economics and Business Administration with the focus on International Business and International Marketing.

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