Games Theory and Business
In this part of IVGIDD, you will be introduced to some of the fundamentals of games theory, industry, and business.
Skills you gain
Improve your general knowledge about theory and innovation in the games industry.
The basic concepts of artificial intelligence for games by seeing examples of how A.I. is applied to some of the most famous games on earth.
The basic concepts of the games industry, the terminology used as well as game player demographics and behaviours.
Principles of production.
Good foundational understanding of production terminology within games.
How it can relate to your chosen role.
Games Theory and Business
General overview of the whole course and the 4 different parts
Games are one of the most exciting, fast-moving, and lucrative creative industries worldwide. In the last 15 years, the industry has matured and diversified. The most successful games are creative powerhouses that have revenue returns that far outstrip comparable products in other mediums. Examples include Apex Legends, Among Us, PUBG, Honor of Kings, GTA series, Angry Birds, Clash of Clans to name a few massive success stories.
How will you learn?
You will learn by watching videos, reading study materials, and completing module deliverables, including programming and game art-related tasks. In addition to a collection of videos that cover each topic in-depth, key assets will be provided for students to download.
Assignments and certificate
We assess your work, and in the development modules, we will give you some feedback. The different parts of the course will be assessed separately. During the course, you will be completing tests and quizzes and submitting your game designs and a full smartphone game. At the end of the course, you will earn a certificate of your studies.
About the instructor
Dr. Jan Storgårds is the Course Leader, entrepreneur, Director of CADGI (Cambridge Academy of Games and Innovation), and Cambridge Gamechanger ltd. He has over 25 years of experience working in the industry and academia with high technology companies and technology cluster development, including video games and gamification. He holds Dr.Sc. in information systems science in computer games development from Aalto University, Finland. Prior to his current role, he was a visiting research fellow at Cambridge Judge Business School (University of Cambridge) working with start-ups and early-stage technology companies including video games studios. In his prior role as Sector Lead for Creative and Digital Industries at Anglia Ruskin University, Cambridge, his responsibility was to engage ARU with Cambridge's world-class technology cluster, including video games and gamification.Read more
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