What is Brand?

In this crash course, we’ll explain the basics of branding, marketing, and their importance for customers and companies. This will help you to have a solid grasp of the fundamentals of branding to avoid misunderstandings in meetings and everyday speech.

Skills you gain

Understand what is a brand.

Know different types of brand.

Recognize brand evolution, elements, and identity.

Distinguish the product and brand.

Understand brand importance for customers and companies.

Recognize brand power.

Know what can be a brand.


Shareable Certificate


5 hours

Arup Barua

12,99 €

Add to Cart

What is Brand?

12,99 €

Add to Cart

  • Everyone interested in the topic
  • English

Our modern world has a lot of marketing jargon and buzz words. We often use them without realising what they are or understanding the theory behind the concepts. This can lead to misunderstandings and awkward situations!

Achieving a certificate

This Micro Course is assessed on the scale Pass/Fail. Receiving a certificate via email requires completing all mandatory activities, and at least 50% of them correctly.

Does this Micro Course interest you? This is what to do!

  1. Click on the Add to Cart button.
  2. Pay for the Course according to the online store instructions.
  3. You’ll receive emails from Edufication. If buying for the first time, please follow the link in order to change your password.
  4. Go to your Edufication Learner Profile and proceed to the Claned learning platform, take the Course within 6 months and enjoy learning new.

About the instructor

Arup Barua

Dr. Arup Barua, certified professional teacher, Doctor of Science in Economics and Business Administration with the focus on International Business and International Marketing.

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